Fraud, in the data.
How affiliate and lead-gen fraud actually shows up in a tracker export, one pattern at a time.
October 28, 2026
Affiliate Clawbacks: Reversing Payment for Bad Leads
An affiliate clawback reverses a payment already made. Learn when it is fair, what the agreement should say, and how to run one without harming the partnership.
October 27, 2026
Name Field Patterns That Suggest Scripted Input
Placeholder names, keyboard runs and repeats can hint at scripted or careless form input. Learn what to look for, what never to flag, and how to check fairly.
October 26, 2026
Time of Day Patterns in Real vs Fake Leads
Real audiences follow daily rhythms and scripts often do not. Learn how to chart leads by hour, fix time zones first, and read odd-hour spikes fairly.
October 25, 2026
Same Phone, Different Names: A Ring Signal
One phone number on several leads with different names can mean a household or a ring. Learn how to normalize numbers, read the cluster, and check it fairly.
October 24, 2026
Affiliate Fraud Software: What to Look For
Choosing affiliate fraud software? Learn where each kind of tool looks, the questions that separate useful from vague, and how to test one on your own leads.
October 22, 2026
Sub-Affiliate Fraud: When Traffic Gets Passed Along
Sub-affiliates can hide poor traffic behind a partner you trust. Learn the signs in your lead data, what to require in the agreement, and how to cut one source.
October 21, 2026
Affiliate Payout Disputes: A Fair Process
Affiliate payout disputes are easier to settle with a written process: what evidence each side brings, and how to keep paying the undisputed part on time.
October 20, 2026
Affiliate Scorecard: What to Measure Every Month
An affiliate scorecard for lead gen: the volume, quality, outcome and conduct measures to review every month, and how to read them fairly before you act.
October 19, 2026
How to Vet Affiliates Before They Send a Lead
How to vet affiliates before launch: what to ask on the application, how to check their traffic claims, and how to run a small pilot before you scale the spend.
October 18, 2026
Affiliate Payout Reconciliation: A Step-by-Step Guide
Affiliate payout reconciliation step by step: match leads by ID, label every gap, handle pending and rejected leads, and pay a number both sides can check.
October 17, 2026
Conversion Lag: Why Real Leads Convert Over Days
Conversion lag is the delay between a lead and its outcome. Learn why real leads take days, how to read cohorts fairly, and when the lag itself is a warning.
October 16, 2026
Types of Lead Fraud: A Field Guide for Advertisers
Types of lead fraud: scripted submissions, fake identities, duplicates, recycled data, incentivized traffic and more, and how each one shows up in an export.
October 15, 2026
How to Spot Fake Leads: A 10-Point Checklist
How to spot fake leads: ten checks you can run on a lead export, from duplicates and disposable emails to bursts, shared IPs and what happens after the lead.
October 14, 2026
Co-Registration Leads: Quality Risks and Checks
Co-registration leads come from extra offers shown after a signup. How they work, why intent is often low, and the checks that separate good co-reg from junk.
October 13, 2026
Earnings Per Click (EPC) in Lead Gen: When It Hides Fraud
Earnings per click (EPC) in lead gen: how to calculate it, why a high EPC can come from fake or incentivized leads, and why net EPC is the number to trust.
October 12, 2026
Email Normalization for Lead Dedupe: Gmail Dots and Tags
Email normalization for lead deduplication: how case, Gmail dots, plus tags and domain aliases hide duplicates, and how to match without merging real people.
October 11, 2026
Incentivized Traffic in Lead Gen: Real People, No Intent
Incentivized traffic in lead gen means real people who filled in a form for a reward. How to spot it in an export, when it is allowed, and how to price it.
October 10, 2026
Lead Generation Affiliate Marketing: An Advertiser's Guide
Lead generation affiliate marketing for advertisers: how to set up a pay-per-lead program, choose what to pay for, approve traffic and protect lead quality.
October 9, 2026
Affiliate Agreement Template: Clauses for Lead Quality
Affiliate agreement template for lead gen: the lead quality clauses to add, with sample wording, so scrubs and payout holds stay fair. Not legal advice.
October 8, 2026
Lead Scrubbing and Scrub Rates in Affiliate Marketing
Lead scrubbing is when an advertiser rejects leads before paying. How scrub rates work, why leads get scrubbed, and how to keep scrubs fair and documented.
October 7, 2026
Fake Leads from Facebook Lead Ads: How to Spot Them
Fake leads from Facebook lead ads are often real people with no intent. How to tell throwaway profiles, scripts and low-intent taps apart in your lead export.
October 6, 2026
Affiliate Fraud Detection for CPA and Lead Gen Programs
Affiliate fraud detection for CPA and lead gen programs: what to check in a conversion export, how to tell fraud from noise, and what to do before you pay.
October 5, 2026
Home Insurance Lead Fraud: Spotting Fake Quote Requests
Home insurance quote requests are easy to fabricate and hard to tell from real shoppers who never buy. Here's how to separate the two before you pay for leads.
October 4, 2026
Disposable Email Fraud in Lead Generation: What to Check
Disposable emails pass basic validation but give you no way to reach the lead. Here's how they work and the patterns that give them away in your export.
October 3, 2026
The Tell-Tale Sign of a Bot Lead: It Converts Too Fast
A form filled in within seconds is rarely a fast typist. Here's why conversion speed is one of the clearest bot signals in lead gen, and how to check it.
October 3, 2026
When an Affiliate's Conversion Rate Is Too Good to Be True
A sudden jump in an affiliate's conversion rate feels like good news. Here's how to tell real improvement from fabricated leads before you pay out on it.
September 28, 2026
Postback Tracking and Real-Time Lead Scoring Explained
Postbacks can score a lead the moment it converts, not weeks later. Here's what real-time scoring requires and when it's worth setting up for your program.
September 27, 2026
Cookie Stuffing vs Lead Fraud in Affiliate Marketing
Cookie stuffing dominates affiliate fraud advice but barely touches pay-per-lead programs. Here's what actually threatens CPL, and how to spot it in your data.
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